Digital Photography & Imaging / Project 2

27/4/2023-26/5/2023

LIM CHAEHWAN (0363792)

Digital Photography & Imaging / Bachelor of Design (Hons) in Creative Media/ Taylor's University

DIGITAL PHOTOGRAPHY & IMAGING / PROJECT 2

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LECTURE

WEEK 5 / Double Exposure

https://drive.google.com/drive/folders/1lDhDvSaro8tW7XCRa14nOqJO9bDRuqS6?usp=sharing

Just in case:

https://youtu.be/y2JuZUhZWZY

This week, we were introduced to double exposure photography – merging multiple images together. Some of the possibilities that were mentioned are:

• Using the tilt-shift effect
• Creating a fake reflection
• Experimenting with simple portraits and textures
• Converting results to black & white
• Working with a silhouette
• Picking two random photos
• Making simple objects look fascinating
• Using shadow

We were also briefed on Project 2A.

This week we learned about the basics of photography and the different settings in a camera.

WEEK 6 / Digital Photography

• Exposure: The amount of light which reaches your camera sensor or film.

• Iris: Iris/Aperture is control the flow of light entering the lens.
• Iris/Aperture is measured by f-stop, indicated by sequence of f-number: f/1, f/1.4, f/2 , f/ 2.8, f/ 4, f/ 5.6, f/ 8, f/ 11, f/ 16, f/22 , f/32. The lower the f-number, the larger the lens opening.
• Shutter: A small plastic sheet that opens and closes to allow light onto the film or prevent light from reaching the film.
• Shutter speed is measured in seconds: 1/1000 s,1/500 s,1/250 s,1/125 s,1/60 s,1/30 s,1/15 s,1/8 s,1/4 s,1/2 s,1 s, 2 s, 3 s.
• ISO: Originally referred to the sensitivity of film—it's "light gathering" ability. For digital photography, ISO refers to the sensitivity—the signal gain—of the camera's sensor.
• The common ISO camera settings are: 100, 200, 400, 640, 800, 1600, 3200, 6400.
• The lower the number of ISO the less sensitive your camera is to light and the finer the grain. 

• Focal Length: Focal length is the measurement (in mm) from the optical centre of a camera lens to the camera’s sensor.
• The shorter the focal length, the wider the angle of view and vice-versa.

• Depth of field: The proportion of the image that is reasonably sharp and in focus.
• The smaller the aperture you use, the greater the depth of field.

WEEK 7 / Cyborg

This week we completed multiple exercises making the cyborg in Photoshop.

  

WEEK 8 / Independent-learning Week

As this is our independent-learning week, I continued working on Project 2.

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INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1i2cIXeLtgOr37ALKgmfhScQkRkuRAsiC/preview" width="640" height="480" allow="autoplay"></iframe>

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Research 01:

1a.What is Poster Design?

Poster design is an artistic process of using visual elements to communicate information or messages. Typically, posters are used to promote products, events, movies, performances, and more to the public.

1b. What is good poster design?
A good poster design should have a clear and concise message that is easy to understand. It should also use attention-grabbing visuals and typography to make the poster stand out. Additionally, the design should be well-organized and visually balanced, with a clear hierarchy of information. Finally, the poster should effectively communicate the desired action or response from the viewer.

1c.What is a photographic poster? What is an illustrated poster?

A photographic poster is a type of poster that primarily features photographic imagery as the main visual element. This could be a photograph of a product, person, or event, for example. On the other hand, an illustrated poster is a type of poster that features hand-drawn or computer-generated illustrations as the main visual element.
Photographic posters convey a sense of authenticity while illustrated posters offer more creativity and flexibility for abstract concepts. The choice between the two depends on the message and tone the designer wants to convey.

1d. Share 3 good photographic posters.

                                              Fig. 4.1 Poster from Pinterest, advertisement poster

Fig. 4.2 Poster from Pinterest

Fig. 4.3 Poster design by Disney

Research 02:

2a. What is Double Exposure?
Double exposure is a photographic technique that involves combining two separate images into a single image. This is typically achieved by exposing a single frame of film or a digital sensor twice, with different images in each exposure. The resulting image features overlapping or merged elements from both images, creating a unique and often surreal visual effect. Double exposure can be done in-camera or using image editing software.

2b. What is Digital Double Exposure?

Digital double exposure is an editing technique that combines two or more images using image editing software to create a merged image with control and flexibility in the editing process. The result is a visually striking and surreal image that can be used for various creative projects.

2c. Share 3 good Double Exposure.

         Fig. 5.1 Poster from Pinterest

Fig. 5.2 Poster from Pinterest

Fig. 5.3 Poster design by @soonrobs 

PROJECT 2A - DOUBLE EXPOSURE

Fig. 5.4 used image

Fig. 5.5 Final double exposure

PROJECT 2B: POSTER DESIGN

Theme: Life on Land

1. Research

Fig. 6.1 Poster research, Week7

2. Concept

Title: Blooming in the building forest

Keywords 

#Flower #City night scape #drought #life #strong vitality

Idea development

1. Life's Beginning: "A Magnificent Journey from a Single Seed"

• “A young sprout emerges through a crevice, marking the start of a new life.”

• "A tiny, fragile seed grows into a beautiful flower, blooming in the world."

2. The Power of Growth: "Nourished by the Earth and Fueled by Passion"

• “Roots delve deep, absorbing nutrients from the soil, fueling the plant's growth.”

• "Amidst the bustling world, life thrives with the energy derived from the Earth and unwavering passion."

2. The Beauty of Blossoming: "The Splendor of Flowers and Nature's Awe"

• “As flowers bloom, they radiate beauty in various shapes and colors, captivating us.”

• "Through their individual beauty, flowers illuminate the world, inspiring us with their presence."

2. Resilience of Life: "Blooming Strong amidst Adversity"

• "Flowers triumph over challenges such as drought, cold, and heat, showcasing their resilience.”

• "Blossoming despite hardships and adversity, flowers symbolize the strength of life."

Details: "Flowers, shimmering under the night view of the city, symbolize the resilient spirit of life on land, where even in the face of drought, they thrive with unwavering vitality, like silver keys unlocking the essence of living on land."

Sketches

Fig. 6.2 Poster sketches, Week 7 

I did a rough sketch with Photoshop. I decided to try two slogan ideas - Version 1: "The Mysteries of Life" and Version 2: "Blooming in the building forest"

Mockups

Fig. 6.3 Version #1 base progress, Week 7

Fig. 6.4 Version #1.1 (mockup), Week 7

Fig. 6.5 Version #1, Week 7
Version #1, I used the double exposure effect to incorporate developed urban landscapes into drought-prone land.

Fig. 6.6 Version #2 (mockup), Week 7

 

Version #2,  An array of text/layouts was added later, and I used rainbow light and transparency, which are characteristics of soap bubbles, to express the Earth's continents, creating a mysterious and succulent Earth.

I chose version 2 out of versions 1 and 2

Fig. 6.7 Develop version Week 7

Through feedback, the parts where the soap bubbles are not clean were corrected using the Refine Edge Brush Tool and the eraser

Final poster

Fig. 6.8 Final version Week 7

ARTIST STATEMENT: 

 

"Dewdrops of Life: Blooming Earth" is a captivating poster that captures the essence of our planet through the metaphor of dewdrops. The artwork intends to convey the enchanting and delicate beauty of our Earth while also highlighting its vulnerability. Just like the fragile dewdrops that can easily be shattered, our planet is susceptible to harm if we do not treat it with care and respect.

This artwork's message is clear: let us cherish and value our Earth. It serves as a reminder that we are responsible for protecting and preserving the precious resources and ecosystems that sustain life on land. By appreciating the intricate beauty of the dewdrops, we are urged to reflect on the fragility of our planet and the urgent need to adopt sustainable practices.

The composition of the artwork features vibrant and vivid colors, symbolizing the vitality and diversity of life on Earth. The dewdrops delicately cling to the leaves and petals of blooming flowers, representing the interconnectedness of all living beings and the intricate balance of ecosystems. The meticulous attention to detail in capturing the shimmering reflections within the dewdrops adds an element of wonder and mystery, inviting viewers to contemplate the magnificence of our natural world.

Overall, "Dewdrops of Life: Blooming Earth" serves as a poignant reminder that it is our collective responsibility to protect and nurture our planet, for it is through this stewardship that we can ensure a sustainable and thriving future for generations to come.

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REFLECTIONS

Experience

This project was a great design experience as I participated in the myTiger Values Art Competition and learned about the importance of the environment. In the process of making the poster, I enjoyed expressing the atmosphere of the poster with typography and editing style, and the most fun part was using the double no-tool method I learned in class using Photoshop.

Observations

Participation in the myTiger Values Art Competition provided valuable design experience and highlighted the importance of environmental awareness.
I enjoyed using typography and editing techniques to create the desired atmosphere in my poster.
Applying the double exposure method in Photoshop was a fun and creative experience.
Through studying photography and reading a book, I gained knowledge about the principles of camera lenses and their similarity to the human eye.
I discovered the crucial role of exposure in photography and how it can significantly impact the final image.

Findings

I didn't know much about digital photography class, but I was interested in new knowledge while studying photography, and I wanted to find more, so I read a book. I understood the principle of the lens of a camera designed similarly to the human eye. The most impressive thing was the picture was expressed in various ways according to the exposure. The double exposure effect was really fun in Photoshop, but I learned that exposure is important in photos.

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FURTHER READING

The Manual of Photography 10th Edition, Kindle Edition

by Elizabeth Allen (Author), Sophie Triantaphillidou (Author)  Format: Kindle Edition

Fig. 7.0  The Manual of Photography

Fig. 7.1 Digital imaging process /rods and cons

Fig. 7.2 Color chart

Fig. 7.3 Exposure and image control