Intercultural Design / Final Project

10/03/2024 - 24/03/2024

Week 5 -Week 7

LIM CHAEHWAN (0363792)/ Bachelor of Design (Hons) in Creative Media / Taylor's University

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INTRODUCTIONS 

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FINAL PROJECT

SUMMARY: After completing our research and attending lectures, we're tasked with creating visual designs reflecting our interpretation of the theme "Framing." We'll use the data collected to strike a balance between cultural aspects, aesthetics, and our design expertise. We have the freedom to explore different approaches, from experimental to digital, aiming for visually captivating designs that stay true to our research insights.

PROCESS: After a group discussion, several ideas were proposed for consultation with the lecturer.

Idea 1: Design Campaign and Digital Clothing Release

• A design campaign aimed at raising awareness about Najeonchilgi's cultural significance.

• Launching a digital clothing line featuring Najeonchilgi-inspired designs on modern apparel.

Idea 2: Cultural Interpretation Design and Digital Innovation Design

• Exploring lacquerware's history and cultural meanings, interpreting them in various cultural contexts.

• Applying lacquerware to digital media and reinterpreting it through modern design formats such as digital art, web design, or motion graphics.

Idea 3: Balanced Composition and Loss of Traditional Culture Representation

• Creating a design with a balanced composition, featuring prominent cranes surrounded by intricate mother-of-pearl inlay.

• Designing artwork that highlights the loss of traditional Najeonchilgi culture by contrasting modern reality with the decline of tradition.

Idea 4: Visual Illustration for Product Applications

• Developing illustrations for product applications like phone cases, live wallpapers, and bookmarks.

Each idea offers a unique approach to interpreting and showcasing Najeonchilgi, reflecting different aspects of its cultural significance and artistic expression. 

After consulting with the lecturer, the group has decided to move forward with Idea 3. This idea stood out as the most interesting and engaging option among the proposals discussed. We believe this approach will allow us to create visually compelling artwork that effectively communicates the cultural significance of Najeonchilgi while addressing important themes of heritage preservation and cultural change.

Final Design Files: https://drive.google.com/drive/folders/1rl31Dt6ywSNLneSPiyMqI6Dyegovh-cB?usp=sharing

Mark Sheet for Self/ Peer Evaluation..

https://docs.google.com/document/d/10q4XfAJtH2xTDzUdNArbovyI4Q6kpE3T/edit?usp=sharing&ouid=110576610153306258641&rtpof=true&sd=true

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REFLECTION

Experience:

Through the intercultural design process, I got a valuable opportunity to experience firsthand how friends in other countries accept and think about my culture, Korean culture. This activity was a great help in sharing and understanding my culture while studying and working on projects with classmates from culturally diverse backgrounds. In addition, through this experience, I was able to increase my understanding of cultural relativity.

Observation:

One of the most impressive things about this process is that I was able to witness firsthand the way my friends from other countries accept and understand Korean culture. At first, there were cases where there was a lack of curiosity and understanding about other cultures, but as time went by, my friends tried to learn and understand more about Korean culture. In particular, my interest in traditional Korean art, food, and festivals was high. In addition, through intercultural exchanges, I was able to feel a sense of intimacy and solidarity in the process of respecting and understanding each other's perspectives.

Findings:

Through this experience, I learned how to understand and communicate with my culture in more detail through interaction with other cultures. In addition, I was able to deeply understand the importance of understanding and cooperation between cultures by experiencing firsthand how my friends from other countries accept and think about my culture. Through this, I learned how to maintain harmonious relationships with other cultures while being proud of my culture. In addition, I was able to increase my understanding of cultural relativity.