Design Principles / Task 1:Exploration
06/02/2024 - 24/02/2024 Week 1-Week 3 LIM CHAEHWAN (0363792)/ Bachelor of Design (Hons) in Creative Media / Taylor's University INTRODUCTIONS LECTURES There are nine different design principles taught in the module. Gestalt theory Contrast Emphasis Symbol Balance Word and Image Repetition Movement Harmony and Unity 1. Gestalt theory A cognitive principle in which elements interact with each other to form larger patterns or shapes. For example, similar elements can be grouped and perceived as one larger group. 1) Law of Similarity 2) Law of Pragnanz 3) Law of Proximity 4) Law of Continuity 5) Law of Closure 6) Law of Common Region Fig. 1.0 About Gestalt theory Source: http://atomydesignlab.com/Insight/?q=YToxOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjt9&bmode=view&idx=12100272&t=board 2. Contrast Emphasizing the visual differences between elements attracts attention and creates clear distinctions. You can use color, size, and shape to contras
