Advanced Typography/ Task3

 07.11.2023 –  29.11.2023 / Week 9 – Week 14

LIM CHAEHWAN / 0363792

Advanced Typography / Bachelor of Design in Creative Media (Hons) / Taylor's University

Task 3:Type exploration & application

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LECTURES 

Refer to task1

        

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INTRODUCTION 

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PROPOSAL

Fig. 1.0 Proposal presentation (Week 9)

I decided to do IDEA 4

Fig. 1.1 Proposal presentation

Fig. 1.2 Gestalt theory in typography

By applying this Gestalt theory to experiment with how the visual elements of the alphabet are organized and recognized, insights into the relationship between design and perception can be obtained

1. About Gestalt theory

2. 1. Similarity:

   • In typography, similar characters share visual characteristics. This similarity is reflected in consistent design styles and font choices. Gestalt psychology relates to the concept that similar elements are perceived as a single pattern.

3. 2. Proximity:

   • The spacing and arrangement of characters are crucial in typography. Characters placed close together are more likely to be perceived as visually grouped. This aligns with the Gestalt principle that elements close to each other are perceived as a group.

4. 3. Figure-Ground Perception:

   • Recognizing the distinction between characters and their background is essential in typography. This is influenced by factors such as the characters' shape, arrangement, and contrast. It aligns with the Gestalt principle of separating shapes from their background.

5. 4. Law of Closure:

   • Even with incomplete forms, we can recognize characters or words as complete entities given enough information. This principle in typography corresponds to the idea that even incomplete or partially obscured characters can be recognized.

6. 5. Common Fate:

   • In typography, characters with similar visual movements are perceived as visually similar patterns. This corresponds to the Gestalt principle of elements with similar movements being perceived as a group.

Fig. 1.3 Plan to make boxes (Week 9)

Fig. 1.4 Typo Box logo (Week 9)

Question lists

1. “How was it feeling?”

2. "What difference did the alphabet's visual form and tactile feel make?"

	sight material	touch material
A	wire	soft doll
B	bubble wrap	sandpaper
C	clay	Vinyl
D	jelly	velcro hook
E	wire (empty)	clay.
F	metal knife	puff.
G	plant	sandpaper
H	wood	fluffy pom pom
I	icebox (styrofoam)	velcro hook
J	velcro hook	paper

K	sandpaper	velvet
L	straw	Styrofoam
M	tinfoil	fluffy pom pom
N	styrofoam net	hard box
O	cotton	rock
P	bubble wrap	velcro hook

Q	slik	bubble warp
R	rough scrubber	sponge
S	soft fabric	velcro hook
T	wood	slime
U	rubber band	wood
V	gold tape	silicon

W	jean textile	tinfoil
X	sandpaper.	jeans
Y	styrofoam net	sandpaper
Z	sliver styrofoam	cotton

Fig. 1.5 Buy 26 boxes (28.10.23)

Fig. 1.6 Buy some material (25.10.23)

Fig. 1.7 Buy wood to make alphabet (25.10.23)

Fig. 1.8 Make alphabetical shapes (29.10.23)

Use a saw to cut a tree into alphabetical shapes

Fig. 1.9 Making Process (29.10.23)

Complete the entire box

Fig. 1.10 Full box photo (Week 9)

IG account

Fig. 2.0 Final IG account (Week 9)

Link to IG: https://instagram.com/typob_ox?igshid=MzMyNGUyNmU2YQ%3D%3D&utm_source=qr

Experiment

Experiment Plan: Sensory Perception of Typography

Objective:

To investigate how sensory perception, influenced by Gestalt psychology principles, interacts with typographic design.

Location:

Campus Booth

Residence Lounge

Date and Time:

Date: 11/3(Campus Booth), 11/11(Residence Lounge)

Participants: Taylor's Uni students

Total Participants: [Insert Number]

Age Range: [Insert Age Range]

Gender: [Insert Gender Distribution]

Materials:

Alphabet Typography Boxes

Survey Forms

Writing Utensils

Camera for Documentation

Procedure:

1. Introduction and Consent (Location: Campus Booth)

Welcome participants, explain the experiment, and obtain informed consent.

2. Pre-Experiment (Location: Campus Booth)

Advertise through the IG to gather basic participant information.

Arrange the Typography Boxes in a way that participants can interact with them comfortably.

Sensory Experience (Location: Both)

3. Sensory experience

Participants will approach the boxes, watch the top surface, touch the inside of the boxes, and provide their sensory feedback.

4. Feedback Collection (Location: Both)

Provide survey forms for participants to record their sensory perceptions.

5. Documentation (Location: Both)

Document participant interactions through photographs and notes.

Switching Locations (Location: Between Campus Booth and Residence Lounge)

Organize the transition of the experiment setup to the Residence Lounge.

Repeat Steps 1-5 (Location: Residence Lounge)

Allow participants in the Residence Lounge to experience and provide feedback.

Thank participants, address any questions or concerns, and summarize the experiment.

6. Analyze the collected data, looking for patterns and correlations.

Summarize findings and draw conclusions regarding the interaction between sensory perception and typographic design.

DAY 1

Location:

Campus Booth

Fig. 3.0 School Experiment Space (Week 10)

Fig. 3.1 Boxes placed in the school experiment space (Week 10)

Fig. 3.2 People participating in the experiment (Week 10)

DAY 2

Location:

Residence Lounge

Fig. 3.3 Experiment Participation Notice in Instagram Story (Week 11)

Fig. 3.4 A questionnaire related to an experiment (Week 11)

Fig. 3.5 Boxes placed in the experimental space of the accommodation lounge (Week 11)

Result

This experiment confirmed that many people actually had visual biases about the alphabet according to Gestalt's psychological theory and were able to provide a new experience of recognizing letters due to the visual and tactile gaps of this experiment.

Experiments have confirmed that people have a visual bias toward the alphabet according to Gestalt's psychological theory and that introducing visual and tactile gaps provides a new experience of recognizing letters, so when actually designing typography, it can be suggested that design reflecting this can affect various perceptions.

Conclusion: This study presents important results in terms of how integrating visual and tactile gaps by leveraging gestalt theory in typography design can contribute to improving letter recognition. Designers should take these results into account and pay attention to visual consistency and overall emphasis on form when designing letters.

Video

Fig 4.0 Participant reaction video on the second day of the experiment (Week 12)

Final Infographics

Fig 5.0 Final Infographics (Week 13)

Final Work Compilation

Fig 6.0 Final Work Compilation (Week 13)

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FEEDBACKS

Week 9

General feedback: If you decide on one week, you have to do well because you don't have much time Specific feedback: That's an interesting topic Create 26 alphabet boxes focusing on 2 senses to experiment with users' thoughts

Week 10

General feedback: The purpose of font design is the most important thing. Specific feedback: If you remember last week's feedback, go ahead

Week 11

Specific feedback: Take a video (people's reaction)

Week 12

Specific feedback: Make an infographic of the collected experimental results visually

Week13 Specific Feedback: Keep going to make an Infographic

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REFLECTION

Experience:

Experimenting with typography with my typo box was an interesting journey to see the impact on the user experience how font design is actually perceived by people and what biases it has. It was hard to buy supplies and make 26 boxes as diverse as the number of alphabets, but it was an opportunity to look back on my own prejudices in the process. The experience of thinking about Gestalt psychology and typo design, which I was usually interested in, was really interesting.

Observation:

The typo box experiment highlighted the pivotal role of user perception and readability. Observing participants interacting with different font styles highlighted the importance of readability and the emotional responses triggered by different typographic choices. It has certainly been confirmed that the difference between the material of the letters shown and the actual touch can affect the way users think.

Findings:

In conclusion, the typo box experiment provides valuable insights into the multifaceted properties of typography and highlights a delicate balance between user perception, and brand identity, which is linked to human perception. This result provides a deeper understanding of how typography shapes visual language and user experiences in different contexts.

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FURTHER READING

While looking for a book on Gestalt psychology that is most closely related to this experiment, 

I discovered and read a book about how graphics work on human senses.

Graphics of Communication: Methods, Media and Technology

by Ronald K. Pittman (Author), Duncan McDonald (Author), Russell N. Baird (Editor)

Fig 7.0 Graphics of Communication: Methods, Media, and Technology

Fig 7.1 The way the eye recognizes the image

Fig 7.2 How we make sense of images

Fig 7.3 The eyes and mind

Fig7.4 Typographic variation

Fig 7.5 Dealing with Visual Complications

Fig 7.6 Principles of Design

Through this book, we were able to learn how graphic elements such as typography affect humans by fundamentally understanding how the eyes perceive images. It is an experience that I was able to study for the design that understands humans more by examining processes connected from physical principles to design principles.